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Case Study 3: Asian American in Marketing and Advertising IndustryHaving been in marketing and advertising since graduating college, I didn’t know too many people with MBA’s and didn’t consider pursuing an MBA as part of my long-term plan. So when I felt ready to go back to school, I was not as prepared as other candidates who were in industries were an MBA was encouraged.

I spoke with several admissions consultants before working with EXPARTUS®, and they all filled me with fear – fear that I was not business school material and that my odds of getting into top programs were very slim Advertising case studies and case histories – search thousands of award-winning advertising and marketing campaigns by industry, country, objective, media and North America; United Kingdom. Campaign Objectives. Find cases matching: At least one of my selections. My exact selections. Awareness; Brand building..

All these consultants told me that I was too old and my work experience didn’t have the star power of investment banking or management consulting. In particular, one consultant told me that I had “no meat” to my story and that Michigan would be a reach school for me.

With dread, I made my call to EXPARTUS® expecting the same. The Challenge: Having been in marketing and advertising since graduating college, I didn’t know too many people with MBA’s and didn’t consider pursuing an MBA as part of my long-term plan.

So when I felt ready to go back to school, I was not as prepared as other candidates who were in industries were an MBA was encouraged CASE. STUDY. IN. ETHICS. Parents,. Pixels,. and. Political. Parties. Recall that competent communication includes an ethical dimension of well-based They aren't crazy like my dad tries to make me believe,” he says. Ted asserts that he was liberal in college but now listens to Rush Limbaugh and donates Democrat..

I spoke with several admissions consultants before working with EXPARTUS®, and they all filled me with fear – fear that I was not business school material and that my odds of getting into top programs were very slim. All these consultants told me that I was too old and my work experience didn’t have the star power of investment banking or management consulting. In particular, one consultant told me that I had “no meat” to my story and that Michigan would be a reach school for me.

With dread, I made my call to EXPARTUS® expecting the same 29 Sep 2011 - One of my favorite types of blog post is the marketing case study – a personalized story of success or failure (or otherwise interesting or unexpected results). Alternatively, write a case study from the outside – often, other businesses succeed or fail in the public eye, and an outsider's perspective on the .

The EXPARTUS® Solution: I was thrilled with EXPARTUS®’ approach.

Rather than instilling fear and setting limitations, EXPARTUS® was my advocate and champion, empowering me to do my best and work to my full potential Case Studies. Every day, thousands of people rely on Third Light to keep their digital media together in a productive, secure media library. When I do my job right, with a few clicks, users can search for what they need and then download their desired files. When I see Phil Norton, Technical Lead, Access Advertising..

Most importantly, EXPARTUS® was a constant presence and guided me through the entire process. Our weekly status meetings were invaluable in helping me articulate a focused and highly compelling application incorporating so-called “no-meat” background and future MBA goals. We turned what other consultants pointed as my shortcomings – age, gender, Asian background – into advantages.

Through the PBA and personal branding process, we were able to develop a personal brand that appropriately captured my diverse work experience, community service involvement and my personal history. The PBA was also integral in helping me answer key questions that helped me clarify my goals and provide structure to my story.

The Outcome: Throughout the application process, EXPARTUS® partnered with me every step of the way, keeping me motivated KAYAK worked closely with ABM College to determine the right marketing message. Based on our discussions, we recommended the carousel style of ad within Facebook as the tool that would be the best fit for the message and the target audience. Once that was complete, we worked to write and design ads that spoke to .

I’ve been accepted to several top 10 schools including Kellogg, Tuck and Wharton and I know I couldn’t have done it without EXPARTUS®.